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November 24, 2023 @ 2:00 pm - 7:00 pm

One of the most festive days of the year!

Join us for one of the most festive days of the holidays! Our community-favorite event, The Twinklefest Parade will process down Main Street in Viroqua, featuring an array of twinkling floats and entries decked out in extravagant lights from area business and civic organizations. It’s the city’s unofficial kick-off to the holiday season, and a celebration of community and festive spirit!

Parade starts at 6pm, Friday November 24th.

After the positive feedback last year, we are keeping the early start time of 6:00pm for the kickoff of the parade. Many downtown businesses will stay open late through the parade, allowing for plenty of time for you to stop by and enjoy all that Viroqua has to offer. If you don’t get a chance on Friday, stay the night and enjoy Small Business Saturday the next day –– Viroqua’s hosts many unique shops and retailers for all of your holiday shopping needs!
Learn more HERE


November 24, 2023
2:00 pm - 7:00 pm
Event Categories:
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Viroqua Chamber
608 637-2575


Downtown Viroqua
Viroqua, WI United States + Google Map