Viroqua Chamber Board of Directors
The Viroqua Chamber is honored to have a Board of Directors made of the following dedicated community leaders:

Niki Steele – Board President
Niki Steele, a Viroqua native, decided to return to her hometown with her husband after attending Luther College in Decorah, Iowa and living for several years in Minnesota. She has now been here for over 25 years with her family, and loves being a part of the close and supportive community. Niki is the Employment Director at Aptiv, where she assists individuals with disabilities in finding meaningful work within the community. Niki enjoys the outdoors, and when not at work you can often find her camping, hiking, snowshoeing, or kayaking.

Trina Erickson – Board Vice President
Trina Erickson holds a bachelor’s degree in communications from Luther College. After working for the United States Senate and a national nonprofit, she returned to her hometown of Viroqua as WVRQ radio station’s News Director. Trina later became the Library Director at McIntosh Memorial Library, working to make Viroqua the best it can be. Trina has served on the Board of Directors of multiple local organizations, and currently serves on the boards of the Viroqua Chamber, Vernon Economic Development Association, and the Wisconsin Association of Public Libraries, and is the President of the Board of Directors for Ridges & Rivers, Inc. In her free time, she enjoys outdoor activities, antique shopping, and cheering for the Green Bay Packers.

Michele Williams – Board Secretary
Michele Williams is the owner of Century 21 Real Estate in Viroqua and has spent years forming connections with many residents around the community, as well welcoming many new people to the area. She enjoys informing new people about all that our community has to offer and how they can get involved to support it. Michele is passionate about giving back to the community and bringing people together and serves her community in many ways. In addition to being the Viroqua Chamber Secretary, Michele is on the executive board with Driftless Wisconsin (a tourism council) and is involved with Vernon Women’s Alliance.

Aaron Aslin – Board Treasurer
Aaron Aslin is a people-centered leader who approaches his role as Treasurer of the Viroqua Chamber with deep gratitude for the individuals and teams who make progress possible. With a commitment to building strong, connected communities, Aaron prioritizes fostering collaboration and empowering those around him to thrive.
As a partner at Purpose Trust Partners, Aaron’s work centers on aligning purpose with impact, reflecting his belief that meaningful change happens when people come together with shared purpose.
Aaron’s leadership is rooted in his time at organizations like Wonderstate Coffee, Organic Valley, and Tillamook, where he cultivated a culture that emphasized relationships, shared vision, and sustainable value creation. He brings this same passion to his work with the Viroqua Chamber, striving to strengthen the bonds that make Viroqua a vibrant and resilient community.

Lisa Berg – Board Member
Lisa Berg, originally from the La Crosse area, has made her home in Viroqua, where she has lived proudly for over 20 years. Lisa holds degrees from UW-La Crosse and Viterbo College, including a degree in Organizational Management. As the HR Manager at Nelson Global since 2020, Lisa values working for a company that has been a vital part of Viroqua since 1966. With a background spanning for-profit, non-profit, government, and private industry, she now channels her expertise and love for the area to support Viroqua’s businesses and community. Lisa loves many things about Viroqua including the diversity in retail, business, restaurants, people, and culture.

Tracy Budworth – Board Member
Tracy holds a bachelor’s degree in business administration and marketing from the University of Wisconsin Stout. She started her marketing career in 2011 as one of the first Social Media Specialists for a national dairy cooperative. From there, she spent over a decade surrounding herself with incredibly talented people where she developed a deep understanding of marketing activation, advertising as well as the ability to build and grow high performing teams.
Tracy is currently the Director of Marketing at Vernon Communications Cooperative where she gets to bring her skillset to help enrich our local communities. In her free time, you’re likely to find Tracy adventuring outside with her husband, Rob, and two boys.

Ann Cade – Board Member
Ann Cade was born and raised in Viroqua. She attended Western Technical College and completed three of their programs. While completing her education she worked as a work-study student and part time for the college and has been employed at the college for 30 years. In addition to being a member of the Viroqua Chamber Board of Directors, Ann is involved in many committees at Western Technical College including the Live Well Committee, Academic Policy and Procedures, E-Campus Book Development, Western’s EOC, and the Student Services and Engagement Committee. Ann is excited to be bringing students back to the Viroqua Campus, as she believes in the power of education and its potential to contribute to the growth and prosperity of her hometown town.

Steve Campbell – Board Member
Steve Campbell, a Viroqua Chamber board member since 2018, holds a deep love for his hometown. After venturing to other areas of the country, he settled back in Viroqua, where he feels most at home. Here he is passionate about bridging the gap between lifelong residents and newcomers. Steve owns and operates two businesses in town, Campbell Family Homes (CFH) and Viroqua Variety, a retail store on Main Street. CFH provides residential services to individuals with Intellectual, Physical, and Developmental Disabilities. Steve takes pride in contributing to the community he adores. Beyond the Chamber, Steve serves on various committees and the Board of Directors for the Wisconsin Assisted Living Association. A father of two, Jordan and Kate, Steve likes to spend free time doing outdoor activities like golfing, hiking, and hunting.

David Hartberg – Board Member
David Hartberg is a native ‘Wisconsinite’, having grown up in Madison/Verona. He attended the University of Wisconsin-Madison and St. Cloud State University, receiving a B.A. in Physical Education/Athletic Training, later attending the University of Minnesota Carlson School of Management, receiving a Master’s in Healthcare Administration. After a start in Sports Medicine and Corporate Compliance, David’s has spent the last 25 years as a Hospital CEO in the upper Midwest. In December 2019 he assumed the CEO position at Vernon Memorial Healthcare. He is married to Anne, and they have three adult kids in Des Moines, Madison and Brookfield, and a 8th grader Allison at VAMS, as well as three grandchildren.

Mitch Wilson – Board Member
Mitch Wilson has lived in the Driftless Region for the majority of his life. He attended Western Technical College in La Crosse, WI where he received a degree in Business Management with an emphasis in Marketing. Upon graduation, Mitch worked at Organic Valley in Sales until 2018 when he returned to Nelson Agri Center Ace Hardware, a place that felt like home since he began working there in 2008. In his current role as Chief Operating Officer Mitch oversees the day-to-day operations at the hardware stores in Viroqua and Prairie du Chien. Mitch has had the privilege of serving on community boards and he looks forward to supporting the Viroqua community. In his free time, Mitch enjoys hitching up the camper and exploring Wisconsin state parks with his wife and German Shepard, Piper.
