Community

Visionaries

Community Visionary Members

Community Visionaries are the backbone of the Viroqua Chamber, and have been since the first days of Viroqua Revitalization Association in 1989.  Their unwavering commitment to Viroqua and deep investment in our community’s future has not only shaped the economic landscape of our town but has also built a strong foundation of growth, support, and solidarity that makes Viroqua a hub for entrepreneurship. Join us as we celebrate these remarkable contributors who continue to inspire, lead, and drive positive change, making Viroqua not just a place to live, but a place to thrive.

Nelson Agri-Center: Serving Viroqua with Excellence for Over Six Decades
For over sixty years, Nelson Agri-Center has been a cornerstone of the Viroqua community, providing high-quality products and exceptional service to local residents and businesses. Established in 1954, this family-owned business has evolved into a comprehensive provider of agricultural supplies, hardware, and home improvement products, now operating under the Ace Hardware brand.

A Legacy of Community Support
Nelson Agri-Center’s commitment to the Viroqua community is evident in its wide range of products and services tailored to meet the unique needs of its customers. From farm supplies and outdoor power equipment to plumbing and electrical essentials, the store offers a one-stop-shop experience. This dedication to serving the community’s needs has made Nelson Agri-Center a trusted name in the region.

Personalized Service and Expert Advice
At the heart of Nelson Agri-Center’s success is its focus on delivering personalized service and expert advice. The knowledgeable staff, many of whom have been with the company for years, provide invaluable assistance to customers, ensuring they find the right products for their projects. This dedication to customer service is a hallmark of the Ace Hardware brand, known for its helpful and friendly service nationwide​.

Innovative Solutions for Modern Needs
In recent years, Nelson Agri-Center has expanded its offerings to include a variety of modern products and services. Customers can find top-quality brands such as STIHL, Weber, YETI, and Benjamin Moore, alongside specialty services like paint color matching, small engine repair, and custom glass cutting. The store’s affiliation with Ace Hardware has only enhanced its ability to provide a diverse array of products at competitive prices, ensuring that it remains a leader in the local market.

Looking to the Future
As Nelson Agri-Center continues to grow, it remains dedicated to its founding principles of quality service and community involvement. With a team of over 80 employees, the store is well-equipped to meet the evolving needs of Viroqua and the surrounding areas. Whether you’re a local farmer, a DIY enthusiast, or simply in need of reliable home maintenance solutions, Nelson Agri-Center is committed to being your trusted partner for years to come.

For more information, visit Nelson Agri-Center at 217 North Center Avenue in Viroqua, or check out their website for the latest products and services.

Empowering Lives and Communities: The Inspiring Journey of VARC, Inc.
Uplifting Communities Through Inclusion and Innovation
VARC, Inc., headquartered in Viroqua, WI, stands as a beacon of empowerment and innovation. Founded in 1975 by a small group of parents and educators, VARC has grown into a comprehensive service provider, dedicated to supporting individuals with varying abilities. With services spanning from licensed childcare and residential programs to employment support and transportation assistance, VARC impacts the lives of over 850 individuals across Wisconsin.

Mission and Values
At its core, VARC is committed to creating opportunities for community inclusion and skill-building for people with disabilities. Their mission is centered around promoting independence and fostering meaningful experiences, always prioritizing individual choice. This commitment is reflected in their extensive Quality Management System, ensuring excellence in all their services.

Innovative Social Enterprises
VARC’s innovative spirit is exemplified through their social enterprises, like the recovery-informed employment cafe, The Good Bean, and the beloved Cheese Corner deli. Acquired in 2021, the Cheese Corner continues to be a community favorite, providing employment opportunities for VARC clients and maintaining its rich history in Viroqua.

Production Services
Beyond community services, VARC also excels in customized contract assembly and packaging. Their production capabilities range from blister sealing and shrink wrapping to complex electronic board assembly, serving both local and national businesses. This facet of VARC not only supports their mission by providing employment but also enhances local businesses’ productivity and competitiveness.

Community Impact
With 14 locations throughout Wisconsin, VARC’s impact is vast, serving communities in Vernon, Richland, Sauk, Juneau, Columbia, Adams, Monroe, and La Crosse counties. Their comprehensive array of services, coupled with a deep commitment to quality and innovation, positions VARC as a leader in supporting individuals with disabilities.

Join VARC’s Mission
By supporting VARC, Inc., you are contributing to a mission that values community participation, independence, and the well-being of individuals with varying abilities. To learn more about their services or explore career opportunities, visit www.varcinc.com.

Citizens First Bank: Strengthening Viroqua’s Future, One Relationship at a Time
In the heart of Viroqua, Wisconsin, Citizens First Bank stands as a pillar of financial strength, community support, and personalized service. As a proud member of the Viroqua Chamber, Citizens First Bank is dedicated to not only serving its customers but also enriching the community it calls home. Through our shared platforms, we are excited to amplify their story and highlight the unique and compelling ways they contribute to the well-being and prosperity of Viroqua.

A Tradition of Trust
Founded on the values of trust, integrity, and customer-centric service, Citizens First Bank has been a cornerstone of Viroqua for over a century. This institution has grown alongside the community, adapting to meet the evolving financial needs of its residents and businesses. With a legacy built on strong relationships and a commitment to excellence, Citizens First Bank continues to be a trusted partner for generations of families and entrepreneurs.

Personalized Service, Unmatched Expertise
What sets Citizens First Bank apart is its unwavering dedication to providing personalized financial solutions tailored to the unique needs of each customer. Whether you’re opening your first savings account, purchasing a home, starting a business, or planning for retirement, Citizens First Bank’s team of experienced professionals is there to guide you every step of the way.

At Citizens First Bank, banking is more than just transactions; it’s about building lasting relationships. The staff takes the time to understand your goals, offering expert advice and innovative solutions designed to help you achieve financial success. With a deep understanding of the local market and a commitment to customer satisfaction, Citizens First Bank ensures that every customer feels valued, respected, and confident in their financial journey.

Investing in Community Growth
As a proud member of the Viroqua Chamber, Citizens First Bank is deeply invested in the growth and prosperity of the community. The bank actively supports local businesses, sponsors community events, and contributes to initiatives that promote economic development, education, and social well-being.

From providing financial literacy programs and scholarships to partnering with local organizations on community projects, Citizens First Bank is dedicated to making a positive impact. Their commitment to corporate social responsibility is evident in their efforts to foster a vibrant, inclusive, and thriving community where everyone has the opportunity to succeed.

Innovating for the Future
In an era of rapid technological advancement, Citizens First Bank remains at the forefront of innovation, offering a range of digital banking services that combine convenience with security. From online banking and mobile apps to advanced financial tools, the bank ensures that customers can manage their finances anytime, anywhere, with ease and confidence.
By embracing technology while maintaining a personal touch, Citizens First Bank provides a seamless banking experience that meets the demands of modern life without sacrificing the personalized service that customers have come to trust.

Western Technical College: Empowering Minds, Transforming Lives in Viroqua
At Western Technical College in Viroqua, Wisconsin, a remarkable journey unfolds every day. Nestled in the heart of Viroqua, this institution isn’t just a college; it’s a beacon of hope, a catalyst for transformation, and a true community partner. As a proud member of the Viroqua Chamber, Western Technical College is committed to not only educating but also uplifting the community it serves.

Western Technical College’s story is one of resilience, innovation, and empowerment. With a legacy spanning decades, the college has consistently adapted to the changing needs of its students and the evolving landscape of education and industry. What sets Western Technical College apart is its unwavering dedication to providing accessible, hands-on education that prepares students for success in their chosen fields.

Empowering Through Education
At Western Technical College, education is more than just lectures and textbooks; it’s a transformative experience. The college offers a wide range of programs designed to meet the diverse needs and interests of its students. From business and healthcare to IT and trades, there’s something for everyone at Western Technical College.

But what truly sets Western Technical College apart is its commitment to hands-on learning. Students don’t just sit in classrooms; they roll up their sleeves and dive into real-world projects, gaining invaluable experience that prepares them for the workforce from day one. With state-of-the-art facilities and dedicated instructors, Western Technical College provides an immersive learning environment where students can thrive and grow.

Transforming Lives
For many students, Western Technical College is more than just a place of learning; it’s a lifeline. Whether they’re recent high school graduates looking to jumpstart their careers or working professionals seeking to enhance their skills, Western Technical College provides the tools, support, and guidance they need to succeed.

Through its flexible scheduling options, financial aid programs, and comprehensive student services, Western Technical College ensures that every student has the opportunity to pursue their dreams, regardless of their background or circumstances. The college’s commitment to equity and inclusion creates a welcoming and supportive environment where all students can thrive and reach their full potential.

A Community Partner
As a proud member of the Viroqua Chamber, Western Technical College is deeply invested in the success and prosperity of the community it calls home. Through partnerships with local businesses, organizations, and community leaders, the college plays a vital role in driving economic growth, fostering innovation, and building a brighter future for Viroqua and its residents.

Western Technical College’s impact extends far beyond the classroom. Through outreach programs, community events, and volunteer initiatives, the college actively engages with the community, enriching the lives of its residents and strengthening the bonds that hold us together.

Join the Journey
At Western Technical College, the journey is just beginning. Whether you’re a prospective student, a community partner, or simply someone who believes in the power of education, there’s a place for you at Western Technical College.

Gundersen Clinic: Healing Hearts, Transforming Healthcare in Viroqua
Nestled in the picturesque town of Viroqua, Wisconsin, Gundersen Clinic stands as a beacon of health and wellness, dedicated to serving the community with compassion, expertise, and innovation. As a proud member of the Viroqua Chamber, Gundersen Clinic is committed to amplifying its story, reaching more hearts, and making a difference through our shared platforms.

A Legacy of Care
For over a century, Gundersen Clinic has been synonymous with excellence in healthcare. Founded on the principles of compassion, integrity, and quality, the clinic has evolved into a trusted institution, providing comprehensive medical services to individuals and families throughout Viroqua and beyond.

Compassionate Care, Close to Home
At Gundersen Clinic, every patient is treated like family. From routine check-ups to complex medical procedures, the clinic’s dedicated team of physicians, nurses, and staff are committed to providing personalized, patient-centered care that meets the unique needs of each individual. With a focus on empathy, respect, and dignity, Gundersen Clinic strives to create a healing environment where patients feel valued, heard, and supported on their journey to wellness.

Innovating for the Future
In an ever-changing healthcare landscape, Gundersen Clinic remains at the forefront of innovation and technology. With state-of-the-art facilities, advanced medical equipment, and a commitment to continuous improvement, the clinic ensures that patients have access to the latest advancements in healthcare close to home.

From telemedicine services to electronic medical records, Gundersen Clinic leverages technology to enhance the patient experience, improve outcomes, and promote greater convenience and accessibility for all. By embracing innovation, the clinic continues to set new standards of excellence in healthcare delivery and patient care.

Community Partnerships, Collective Impact
As a proud member of the Viroqua Chamber, Gundersen Clinic is deeply rooted in the community it serves. Through partnerships with local organizations, schools, and businesses, the clinic actively participates in initiatives aimed at promoting health and wellness, supporting education, and driving economic growth in Viroqua and the surrounding areas.
From health fairs and educational workshops to community outreach programs and volunteer initiatives, Gundersen Clinic is dedicated to making a positive impact beyond the walls of the clinic. By working together with our community partners, we can create a healthier, happier, and more vibrant future for all.

Vernon Communications: Bridging Communities with Fiber-Optic Technology

Nestled in the heart of Westby, Wisconsin, Vernon Communications Cooperative stands as a beacon of connectivity and community spirit in the Driftless Area. Established in 1951 by a group of local farmers, the cooperative began with the mission to provide telephone services to rural Vernon County, which commercial providers deemed unprofitable. Today, Vernon Communications has evolved into a cutting-edge provider of high-speed internet, telephone, and television services, driven by a 100% fiber-optic network​.

A Legacy of Community and Innovation
Vernon Communications Cooperative was born out of necessity and community collaboration. With financial backing from the Rural Electrification Act, the cooperative laid its foundation to connect isolated farms and rural homes to essential communication services. Over the decades, the cooperative has grown significantly, now serving over 8,000 residential and business members across multiple counties​.

Embracing the Future with Fiber-Optics
In an era where connectivity is paramount, Vernon Communications is at the forefront with its fiber-optic network. This advanced technology supports the growing demands of home automation, telemedicine, distance learning, and telecommuting, offering speeds far exceeding the FCC’s broadband standards​. Recent expansions, funded by state and federal grants, aim to extend these services to more unserved and underserved areas, furthering the cooperative’s reach and impact​.

Community-Centric Services
What sets Vernon Communications apart is its unwavering commitment to the community. The cooperative’s community television channels broadcast local events, school activities, and church services, creating a shared space for residents to stay connected and informed​​.

Cooperative Principles and Member Benefits
As a member-owned cooperative, Vernon Communications operates under the guiding principles of democratic member control, economic participation, and a commitment to education and community. Profits are returned to members as capital credits, reinforcing the cooperative’s focus on serving its community rather than maximizing profits​​.

Join the Vernon Communications Family
Vernon Communications Cooperative is more than a service provider; it is a cornerstone of community development and connectivity in Western Wisconsin. By continually investing in advanced technology and community-focused initiatives, Vernon Communications ensures that its members remain connected to each other and the world.

For more information about Vernon Communications Cooperative and its services, visit their website or contact their office in Westby, WI.

Shade Haven: Bringing Innovation and Shade to Viroqua and Beyond
Shade Haven is revolutionizing the way we think about portable shade. As a proud member of the Viroqua Chamber, Shade Haven is committed to serving its community with innovative solutions and exceptional products. Through our shared platforms, we are thrilled to amplify their story and showcase the unique and compelling ways they contribute to the well-being and vibrancy of Viroqua.

Innovative Solutions for Modern Needs
Founded with a vision to provide flexible and effective shade solutions, Shade Haven has quickly become a leader in its field. The company’s innovative portable shade structures are designed to meet the diverse needs of farmers, ranchers, event planners, and outdoor enthusiasts. With a focus on quality, durability, and ease of use, Shade Haven products offer a practical and efficient way to protect people, livestock, and crops from the harsh effects of the sun.

Craftsmanship and Commitment
At Shade Haven, each unit is crafted with meticulous attention to detail and a commitment to excellence. Using high-quality materials and advanced engineering, Shade Haven ensures that its products are built to withstand the elements and deliver reliable performance in any setting. The company’s dedication to innovation and customer satisfaction has earned it a reputation for producing some of the most versatile and dependable shade structures on the market.

Star of the Screen
Shade Haven’s innovative designs have not only made a mark in agriculture and outdoor events but have also caught the eye of the entertainment industry. Their portable shade units were used in the production of the popular TV program Yellowstone, showcasing their practicality and appeal on a grand stage. This exciting opportunity has brought national attention to Shade Haven, highlighting the company’s ability to combine function with style in a way that resonates with diverse audiences.

Supporting the Community
As a member of the Viroqua Chamber, Shade Haven is deeply committed to giving back to the community. The company actively participates in local events, supports educational initiatives, and partners with other businesses to promote economic growth and social well-being in Viroqua. By investing in the community, Shade Haven helps to create a vibrant and sustainable environment where residents and businesses can thrive.

Looking to the Future
Shade Haven is constantly pushing the boundaries of innovation, exploring new technologies and design concepts to enhance their products and meet the evolving needs of their customers. With a focus on sustainability and efficiency, the company is dedicated to developing solutions that not only provide shade but also contribute to a healthier and more sustainable future.

Peoples State Bank: Building Financial Strength and Community Bonds in Viroqua
In the heart of Viroqua, Wisconsin, Peoples State Bank stands as a testament to the power of local banking. As a proud member of the Viroqua Chamber, Peoples State Bank is dedicated to not only providing exceptional financial services but also fostering community growth and well-being.

A Legacy of Trust and Service
Established with a mission to serve the financial needs of its community, Peoples State Bank has been a trusted institution in Viroqua for over a century. Built on the values of integrity, reliability, and personalized service, the bank has grown alongside the community, adapting to meet the changing needs of its customers while staying true to its core principles.

Personalized Financial Solutions
At Peoples State Bank, every customer is treated with the utmost respect and care. The bank offers a wide range of financial services tailored to meet the unique needs of individuals, families, and businesses. From everyday banking and personal loans to business financing and investment services, Peoples State Bank provides comprehensive solutions designed to help customers achieve their financial goals.
The experienced and friendly staff at Peoples State Bank takes the time to understand each customer’s specific needs, offering expert advice and customized solutions. Whether you’re saving for the future, buying a home, or expanding your business, Peoples State Bank is committed to helping you navigate your financial journey with confidence and ease.

Innovating for the Future
In an age of rapid technological advancement, Peoples State Bank remains at the forefront of innovation, offering a suite of digital banking services that combine convenience with security. From mobile banking apps and online account management to advanced financial tools, the bank ensures that customers can manage their finances anytime, anywhere, with ease and confidence.

By embracing technology while maintaining a personal touch, Peoples State Bank provides a seamless banking experience that meets the demands of modern life without sacrificing the personalized service that customers have come to trust.

Strengthening Community Bonds
As a proud member of the Viroqua Chamber, Peoples State Bank is deeply committed to the growth and prosperity of the community. The bank actively supports local businesses, sponsors community events, and contributes to initiatives that promote economic development, education, and social well-being in Viroqua and the surrounding areas.

From financial literacy programs and scholarships to community outreach projects and volunteer initiatives, Peoples State Bank is dedicated to making a positive impact. Their commitment to corporate social responsibility is evident in their efforts to foster a vibrant, inclusive, and thriving community where everyone has the opportunity to succeed.

Organic Valley: Cultivating a Healthier Future
Nestled in the heart of the Coulee Region, Organic Valley has been a pioneer in the organic food movement since its humble beginnings in 1988. What started as a collective effort by a group of Midwest family farmers has grown into a leading cooperative known for its commitment to organic farming, sustainability, and community.

A Mission Born from Necessity
In the late 1980s, American agriculture was facing a crisis. Family farms were being pushed out by industrial, chemical-based farming practices. Determined to preserve their way of life and protect the environment, a handful of visionary farmers, led by George Siemon, came together in Viroqua. They aimed to find a sustainable alternative that would allow them to farm in harmony with nature. This meeting at the Viroqua Courthouse marked the birth of Organic Valley, initially known as the Coulee Region Organic Produce Pool (CROPP)​.

A Commitment to Quality and Community
Organic Valley’s journey from a local cooperative to a national leader in organic dairy, vegetables, and eggs has been driven by a steadfast commitment to quality. Their products are not only organic but also sustainably produced, ensuring that consumers can enjoy nutritious, delicious food that supports both their health and the environment. Today, Organic Valley’s farmers manage over 400,000 acres of organic farmland, protecting thousands of plants and animals​.

Innovative and Inclusive
Innovation has been key to Organic Valley’s success. They were instrumental in establishing the USDA’s organic standards and have continually pushed the boundaries of organic farming. From launching new products like Organic Valley Grassmilk® to creating upcycled tote bags from old billboards, their initiatives reflect a deep commitment to sustainability and creativity​.

Supporting Local and Global Communities
Organic Valley’s impact extends beyond its products. Their cooperative model and community-focused approach have made significant contributions to local economies and beyond. By supporting like-minded organizations and investing in organic research, education, and advocacy, they continue to drive positive change in the food industry​.

Join the Movement
As a member of the Viroqua Chamber, Organic Valley exemplifies the spirit of collaboration and innovation that defines our community. Their story is a testament to what can be achieved when passionate individuals come together to create a healthier, more sustainable world.
For more information about Organic Valley and their products, visit Organic Valley​​.

WWBIC: Empowering Entrepreneurs and Fostering Economic Growth in Viroqua
The Wisconsin Women’s Business Initiative Corporation (WWBIC) stands as a champion of entrepreneurship, dedicated to empowering individuals and fostering economic growth. As a proud member of the Viroqua Chamber, WWBIC is committed to supporting the community with valuable resources, education, and financing opportunities. Through our shared platforms, we are excited to amplify their story and showcase the unique and impactful ways they contribute to the prosperity of Viroqua.

A Mission of Empowerment
Founded with the mission to support women, minorities, and low-income individuals in achieving their business dreams, WWBIC has become a beacon of hope and opportunity for aspiring entrepreneurs. With a focus on inclusivity and empowerment, WWBIC provides the tools, training, and financial resources needed to turn ideas into thriving businesses.

Comprehensive Support for Entrepreneurs
WWBIC offers a wide range of services designed to meet the diverse needs of entrepreneurs at every stage of their journey. From business planning and financial education to loan programs and technical assistance, WWBIC provides comprehensive support to help individuals succeed in their entrepreneurial endeavors.

Their business education programs cover essential topics such as marketing, management, and financial literacy, equipping entrepreneurs with the knowledge and skills needed to navigate the complexities of running a business. Additionally, WWBIC’s loan programs offer flexible financing options tailored to the unique needs of small businesses, providing crucial capital to fuel growth and innovation.

Building Stronger Communities
As a proud member of the Viroqua Chamber, WWBIC is deeply invested in the economic and social well-being of the community. By supporting local entrepreneurs and small businesses, WWBIC plays a vital role in driving economic development, creating jobs, and fostering a vibrant and diverse business landscape in Viroqua.

WWBIC’s commitment to community goes beyond financial support. Through partnerships with local organizations, mentorship programs, and community engagement initiatives, WWBIC actively works to create a supportive and inclusive environment where all individuals have the opportunity to thrive.

Innovation and Adaptability
In an ever-changing economic landscape, WWBIC remains at the forefront of innovation, continuously adapting their services to meet the evolving needs of entrepreneurs. From online workshops and virtual consultations to new loan products and digital resources, WWBIC leverages technology to enhance accessibility and support for their clients.

By staying ahead of the curve and embracing innovative approaches, WWBIC ensures that entrepreneurs in Viroqua have access to the best possible resources and opportunities, helping them to succeed in an increasingly competitive marketplace.

Join the Journey
WWBIC’s story is one of empowerment, innovation, and community spirit. As we continue to support and uplift entrepreneurs in Viroqua, we invite you to join us on this incredible journey.

Viroqua Chamber