Discover the Driftless Area

Whether you’re planning a trip to Viroqua, WI, or you’re a local looking to discover something new in your community, there are plenty of adventures in store to keep you busy. Wisconsin’s Driftless Area, untouched by glaciers after the passing of the previous Ice Age, is filled with exciting opportunities and discoveries that are sure to keep you coming back.

No matter what type of adventure or journey you’re on, Viroqua and the surrounding region will fill you with inspiration. Plan your next adventure today with one of our itineraries or go with the flow and discover endless wonders around every corner.

Discover Viroqua Year-Round

Viroqua is a premier four seasons destination, offering events, outdoor recreation, and outstanding hospitality year-round. Whether you’re an avid cross country skier, fall foliage enthusiast, live music lover, or spring forager, Viroqua has something for everyone, all year long. 


As winter’s grip loosens, Viroqua transforms into a spring haven. Ephemeral hikes unveil these short-lived wildflowers, while bird watchers embrace the return of migratory species. Local classes by Driftless Curiosity and the Driftless Folk School share the art of maple syrup making and other nature lead courses, and Embark Maple offers immersive experiences like the Sap Scramble 5k and spring foraging bike tours. . Gear up for the Dairy Roubaix, a premier gravel bike race in the upper Midwest, winding its way through Viroqua each spring. Celebrate the written word at the Ridges & Rivers Book Festival in late April. Don’t miss the opening of the general open season for trout fishing and the start of the Viroqua Farmers Market, always the first weekend in May. Explore Viroqua’s charm and sample local beer at the Viroqua Beer Walk in late May.


Summer in Viroqua is non-stop fun, with weekday and weekends alike filled with art, food, and local music. The Winding Roads Arts Tour, Driftless Music Festival, Viroqua Pride, and Viroqua Shakespeare Festival are highlights of the summer, and the nearly endless line up of live music in the parks, at the markets, and throughout Viroqua keeps everyone dancing all summer long.

For outdoor enthusiasts, Viroqua in the summer offers a bounty of activities. Explore scenic trails by hiking or biking, go on horseback adventures, paddle the clear waters by canoe or kayak, cast a line for fishing, and stargaze while camping under the remarkable dark skies of Vernon County. From accessible trails by Vernon Trails just outside town, to the immense and beautiful Kickapoo Valley Reserve, nature beckons you to explore.


Fall in Viroqua means mostly clear skies, crisp days, stunning fall colors and abundance of local food. Immerse yourself in the beauty of changing leaves as you bike, hike, and ride horseback through the hills and valleys. Canoeing, kayaking, and fishing in the 65 classified trout streams of Vernon County are perfect ways to soak in the changing season, while geocaching offers a modern-day treasure hunt.

Athletes of all levels can test their mettle in the Kickapoo Dam Challenge triathlon in October. Wine enthusiasts are invited to the Viroqua Wine Walk, a delightful blend of community, wine, and local businesses. Join the Harvest Fest Parade, celebrating the season’s abundance. The Vernon County Fair in September offers a taste of cherished local traditions and culture. As the Viroqua Farmers Market concludes in October, relish the farm-to-table offerings at Driftless Cafe and other local eateries.


As autumn departs, Viroqua transforms into a winter wonderland. Experience the enchantment of Twinklefest, a festive night parade celebrating the community and kicking off the holiday season. Outdoor enthusiasts are left wanting for naught amidst the winter landscape. Groomed and natural trails invite fat biking, cross-country skiing, snowshoeing, and winter hikes through trails and county parks. Families can look forward to sledding, skating, and snow forts at the Viroqua Park Bowl.

For a winter rejuvenating stay, cozy and welcoming accommodations abound in Viroqua alongside charming cabins, lofts and apartments nestled nearby. These warm and inviting retreats set the scene for a tranquil winter escape.

Experience a revitalizing winter getaway in Viroqua by savoring exceptional cuisine, exploring unique shops, and embracing local hospitality. Enjoy farm-to-table meals, welcoming lounges, and artisanal treats. Discover the town’s distinct boutiques and craft stores for an unparalleled winter shopping experience. Immerse yourself in Viroqua’s warmth and welcoming atmosphere as you embark on a winter journey that revives both body and spirit.