in Viroqua

Thank you for an amazing Twinklefest + Christmas on Court Street!!
We’ll be back next year with another dazzling parade and wonderful holiday market!

One of the most festive days of the year!

Our community-favorite parade, PLUS we’re debuting a new event, Christmas on Court Street. All on Friday, November 25!

Join us for Christmas on Court Street and celebrate the spirit of giving!
Join us starting at 2pm on Court Street for a variety of holiday activities and shopping. Take photos with Santa from 3pm-5pm, and bring toys, clothes, or food to donate to various charitable drives. Buy a wreath for your home, and listen to holiday music as you browse vendors’ booths for gifts and treats. Warm up with a hot cocoa or coffee, then head on over to watch the parade!

Special thanks to our partners in this event. This list will be updated as we get closer to the event.

  • Living Faith Food Pantry will be collecting donations for the food drive.
  • Bethel Butik will be collecting donations for the clothing drive.
  • Scott Klimek of Bad Axe Music will be collecting donations for the toy drive. Thanks to Walgreens for generously donating toys and making sure it’s a success.
  • Wreaths will be available from Heartland Christmas Trees. Vertical and traditional circle wreaths will be available, with limited supplies.

Parade starts at 6pm

The parade will process down Main Street in Viroqua, featuring an array of twinkling floats and entries decked out in extravagant lights from area business and civic organizations. It’s the city’s unofficial kick-off to the holiday season, and a celebration of community and festive spirit!

This is an earlier start time than previous years. Many downtown businesses will stay open late through the parade, allowing for plenty of time for you to stop by and enjoy all that Viroqua has to offer. If you don’t get a chance on Friday, stay the night and enjoy Small Business Saturday the next day –– Viroqua’s hosts many unique shops and retailers for all of your holiday shopping needs!

Interested in entering a float into the parade?

Fill out this application. Deadline for float entries is November 11. For further information, don’t hesitate to contact the Viroqua Chamber Main Street at 608-637-2575.