Viroqua Chamber Staff

Allyson Servais, Executive Director

Allyson’s story is one deeply rooted in the Driftless Area, where she grew up surrounded by the values of hard work, community, and small-town pride. Though her career has taken her across the country and onto the international stage—most recently as an Education Coordinator for the U.S. Olympic & Paralympic Committee—she’s never found a reason to leave. The Coulee Region has her heart, and so do the people who call it home.

With a background spanning nonprofit work, program management, and even starting a tree nursery with her husband in rural Wisconsin, Allyson brings a unique blend of big-picture thinking and roll-up-your-sleeves practicality to the Chamber. She has a deep appreciation for the small businesses that fuel our community and believes they deserve not only visibility, but also tangible value from their membership.

Family is central to Allyson’s life, and you’ll often find her with her husband and kids, exploring the outdoors, cheering on Wisconsin sports, or chasing down new adventures close to home. Her vision for the Chamber is simple but powerful: to ensure that every member feels supported, connected, and confident that they belong to something meaningful.

For Allyson, leading the Chamber isn’t just a job—it’s a chance to celebrate the best of Viroqua, nurture what makes the Driftless so special, and keep finding new ways for people and businesses to grow together.

Angi Endicott, Administrative Assistant

Angi (Hooker) Endicott’s upbringing in the rolling hills of the Kickapoo Valley instilled in her a sense of loyalty and love for the area that those who are blessed to live here can appreciate!

Angi is a community-oriented person who values family, friendship, and adventure. She is a long-time member of the LaFarge Lions Club and has worked extensively with Viroqua Area Special Olympics, reflecting her commitment to serving others while maintaining a balanced life with her loved ones.

Angi moved to Viroqua in 1993 where she has raised her family and established strong roots that support her in her role as Administrative Assistant here at the Viroqua Chamber.