Downtown Flower Basket Program Beautifies Viroqua with Community Support
The Viroqua Chamber of Commerce is proud to once again present the Downtown Flower Basket Program, a beloved Main Street initiative dedicated to enhancing the beauty and vibrancy of our historic downtown. Thanks to the generous support of local families, businesses, and organizations, downtown Viroqua is now lined with vibrant hanging baskets overflowing with colorful petunias.
Each basket, planted with a stunning combination of vista bubblegum, fuchsia, and silverberry petunias, was sourced locally from Hardy Vines, a trusted flower grower in our region. The ongoing care and watering of the baskets is provided by the City of Viroqua’s dedicated staff, ensuring our streets remain bright and welcoming all summer long.
This program is made possible entirely through the generous contributions of community members. Many donors choose to participate in memory or honor of loved ones, veterans, and cherished local leaders—transforming these floral displays into meaningful tributes that line our downtown with love and remembrance.
“The Flower Basket Program is more than beautification, it’s a reflection of the deep care and pride this community has for Viroqua,” said Allyson Servais, Executive Director of the Viroqua Chamber. “Each basket is a living tribute, and together they make downtown feel more alive, welcoming, and connected.”
We extend our heartfelt thanks to the following individuals, families, and organizations for their support:
In Honor and Memory:
Marlene Sordahl – Family & Friends, Past & Present
Sig Molland & Cinda Vingers – Our Veterans
Viroqua Lionettes – Past & Present Lionettes
Rockweiler Appliance & TV – Mick & Betty Jo Rockweiler
Garith & Julie Steiner – Our Grandchildren
McCarren Family – Martha McCarren
Viroqua Public Market – Dr. Roland Macasaet
Thor Thorson – Fred Nelson
Mike & Pam Kalinosky – Vivian Otte
Schlicht Insurance – Walter Schlicht
Karen Mack – Wes Mack
Percy Jackson – Dave Jackson
Dick-Jeanette Olson, Judy Halweg – Greg Olson
Jean & Chuck Driscoll – Bill Walker
Sandra Weber – Donald & Carol Weber
Margaret La Martina – Mary Lois & Bill Howe
Dian Krause – Gary J. Krause
Kay Yanske – Leonard & Sylvia Myer
Hooverson Family – Tell & Avis Hooverson
Amy Hoffland – Ruth Ann Clark
Buzzy’s – Buzzy & Dorothy Hoffland
Bank of Ontario – JoAnne C. DelMedico
Mike & Susan Therio – Deanna Price
Community & Organizational Support:
Vinhost
Charlie Knower & Patricia DeMark Knower
Fortney Law Office
Viroqua Area Foundation
Ridges & Rivers Book Festival
Friends of McIntosh Memorial Library
Hotel Fortney
VIVA Gallery
Valley Stewardship Network
The Viroqua Chamber invites everyone to stroll downtown this summer and experience the beauty these baskets bring—not just in color, but in community spirit.
Get Your Flower Basket
Each year, thanks to private donations, the Viroqua Chamber hangs beautiful flower baskets throughout the downtown area. It is with the generous support of our local businesses, service organizations and individuals that the flower basket project continues to be such a success.
With a $60 contribution, you can sponsor a colorful flower basket on Main Street in the name of a loved one as a gift, a business to support downtown, or as a memorial. A list of our sponsors will be published along with names of honored loved ones. Flower basket sponsorships may be shared, so partner with a friend to support Viroqua’s beautification!
Please fill out the form online or download the PDF and send your payment to the Viroqua Chamber by May 20th, 2025:
Viroqua Chamber
220 S Main Street
Viroqua, WI 54665