Twinklefest Parade
Twinklefest Parade
Friday, November 28 | 6:00 PM | Main Street, Viroqua
It’s the most twinkly time of the year! Bundle up, grab your mittens, and join us on Main Street for one of Viroqua’s most magical nights — the annual Twinklefest Parade!
This beloved holiday tradition brings together our community in a celebration of lights, creativity, and small-town cheer. Watch as dozens of floats, vehicles, and walking groups dazzle Main Street in holiday splendor — from glowing tractors and decked-out trucks to festive marching groups and classic holiday tunes.
PARADE ROUTE
The parade will begin at Terhune Street and travel north on Main Street to Church Street.
Arrive early to find your favorite viewing spot and enjoy downtown businesses offering warm drinks, snacks, and special Twinklefest deals!
FLOAT REGISTRATION
Be part of the magic! Businesses, organizations, and community groups are invited to enter a float or walking group.
Show off your holiday spirit and creativity through lights, music, and energy!
Register your float here! 👉 Parade Float Registration
Deadline: Monday, November 24
PARADE NIGHT DETAILS
- Line up begins: 4:30p
- Parade starts: 6:00pm
- Route: Terhune St. north to Church St. along Main Street
- Cost: Free for all!
Make It a Full Night Out
Before, during, and after the parade, enjoy our downtown!
- Warm drinks & treats at businesses and restaurants
- Special holiday sales
- Community festivities
- …and more to come!
Volunteer Opportunities
Want to help make Twinklefest shine even brighter? We’re looking for volunteers to help with parade line-up, route safety, and post-event cleanup.
Email [email protected] to sign up.